Why are angel investment pitch events so exciting? A procession of companies make the case for investment with the same bright smiles and hopeful promises, to an audience of predominantly well-heeled, self-made entrepreneurs. Do you recognise this? It is the format the crowd funding platforms have tried to break, with razzamatazz, showbiz style venues, and lavish hospitality, but the audiences remain obstinately the prosperous, worldly-wise cynics that we meet at all the other events, and the pitches are the same combination of over-confidence, inflated claims and desperation. Green Angel Syndicate will be hosting a pitch event on 21st June from 5.30 to 7.30 which will almost certainly be no different.
Why, then, will it be so exciting? Will it be the companies? Well, yes and no. Yes, because they are an interesting selection of companies whose potential is unusual. Yes, because they represent the unique specialisation pursued by Green Angel Syndicate focussing on niche sectors that will help our environment whilst generating real commercial success.
But would you believe us if we told you the companies are unlike any other company you might have watched pitch? No, because they are all in the same position of need. They are all asking you and us for our help. They all need money. The companies are not why the pitch event will be so exciting (even though we think you would be foolish to miss these particular companies).
The event is exciting, as are other angel investment pitch events – and there are few enough of them to treasure the ones you can attend – because they are such a raw and unqualified contest. This is the bear-pit of commerce, where there are no rules and no restrictions, where the consequence of strength is survival, and the inevitable result of weakness is struggle. The pitch event pits companies against one another whose existence depends on selling its equity for the money it needs, or it will go under.
The event is exciting, as are other angel investment pitch events – and there are few enough of them to treasure the ones you can attend – because they are such a raw and unqualified contest
The pitch event is an example of selling at its purest. The quality of the idea, the nature of the technology, the strength of the team, the depth of its market knowledge, all are as nothing when compared with the ability of its CEO to sell the business to the audience of potential investors. Each knows that it is his or her only chance, and that it is a contest. There will be winners and there will be losers.
Because there is a strange phenomenon in human nature. In a parade of alternative options, the absolute quality matters far less than the relative comparisons. In a parade of universally excellent opportunities one month, and a contrasting parade of certain failures the next, the audience will not choose all of the first and none of the second. They will choose one or two from the first; and one or two from the second. There will be winners and losers each time.
Thus Green Angel Syndicate has ensured there will be a high quality of companies pitching; and when two succeed, and two fail, the two failures may well be given another chance another time. The best may defeat the good, but the good may be the best on another day. Why don’t you come along on the 21st and see for yourself?