At what point is a business angel investment decision taken? Last week, Green Angel Syndicate decided not to make an investment in one company. The week before, we decided that we would make an investment in another company. What was the difference?
There is an understandable tendency in angel investing to start with the idea on which the business is based. What is it? What’s new about it? Is there any intellectual property, and if so, is it protected or protectable? This focus is, also understandably, calibrated to take account of the competition. In what way is the idea better than the competition in the chosen sector? If it is clearly better, what will the competition do to retaliate, and how quickly?
This week, angel investors will be gathering in the restrained institutional splendour in a corner of London’s Mayfair to experience Cleantech Innovate 2017. This is a conference in which a day is spent witnessing a procession of investment pitches for the investors’ money from struggling young companies, classified as Cleantech, which are desperate for investment funding. Why does it matter whether we support them or not?
The transition to the green economy is here, be that a shared electric vehicle, smarter use of resources in the home or simply not using plastic bags at the supermarket.
However, how do you identify the companies that will be successful in developing unique products and services that will accelerate this transition?
This is an area where we, at the Green Angel Syndicate, are specialists.
The Green Angel Syndicate is a network of smart investors with a keen interest in the transition to a greener economy. We support early-stage technology companies developing innovative products and solutions for a more efficient and sustainable use of resource. This unique specialisation, alongside the knowledge and experience of our members creates exciting opportunities with the potential for attractive returns.
What are we looking for?