By Antoine Pradayrol
Our 28th November pitch event at Browns Covent Garden in London broke another record in terms of attendance, and our eager audience of angel investors was treated with five high quality pitches from five ambitious companies in five very different areas of the green economy.
Members of Green Angel Syndicate invest in early stage companies that benefit the green economy. We get involved because we want to see more efficient and sustainable use of global resources.
One of the interesting ways in which businesses are capitalising on the opportunity this represents is through Product-as-a-Service business models. Instead of basing success on selling as much product as possible, suppliers enter into a service agreement with the customer that focuses on the desired outcome or performance that the customer needs. It is an approach that has potential to offer significant improvements in both resource and performance efficiency.
Can the world be 100% powered by renewable energy, and if so when? We believe so, by 2050. We know that this is an extremely ambitious target, and not the consensus amongst researchers, but we think it is achievable thanks to three massive trends that we expect to unfold over the coming decades.