by Jonny Hughes, Chief Executive Officer, WCMC and honorary member of Green Angel Syndicate
It is autumn, and as sure as the leaves on the trees turn from green to gold, so begins the retailers’ inevitable long haul towards Christmas. John Lewis Oxford Street unveiled its Christmas display on 26th September, just three days after the official start of autumn and a full three months ahead of the festival itself.
Despite all the effort that retailers have traditionally put into persuading us to buy and buy more over the last three months of the year, the peak of the shopping season, it seems that not everyone is convinced. There is a growing movement of conscious consumerism that is gaining support, particularly amongst young adults and those overwhelmed by the amount of ‘stuff’ in their lives.