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How Do You Compare Investment Pitches at Pitch Events?

19/9/2017

 
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​What do you do?  You go along to hear from companies looking for your investment, each making a case for your money to be invested in their company, each stretching their story to the limits of possible excitement, promise and temptation to the risk-hungry angel investor – in other words, you.  
​Frequently they have been coached in the same school of investee company mentoring.  There seems to be a fashion currently for starting with the problem the company has set out to solve, before telling you that this company is the first to solve it, with the most innovative solution, never before available to a world where demand for it is demonstrably extensive.  Consequently the pitches all seem to promise the same thing, whatever the sector.

So how do you judge them?  Do you look at the team and decide which ones you like best, trust most, and believe will succeed?  Do you wait for the financial projections and rank them according to the promised revenues, profit and value growth?  Or do you try and assess the technology and the nature of the innovation?  Or perhaps you focus on the market and its interest in the new company’s invention.  Or a combination of all the above?
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Attendees prepare for Green Angel Syndicate Pitch Event, London, September 2017
Last week, Green Angel Syndicate held its second pitch event in London.  You are welcome to witness it for yourself, if you care to visit Intelligent Crowd and register.  You will find there were four interesting and exciting pitches, from four widely contrasting companies.  Green Angel Syndicate has the advantage of specialist knowledge, which means that all four have been scrutinised to a depth not commonly expected at a pitch event of this nature.  But that still leaves you wondering how to judge between the different companies.

Watch the final sessions, called “Verdict”, and you will see how the members of the syndicate attending on the night answer these questions.  You will hear their comments on the pitches.

What strikes you about them?  It is not their consensus or unanimity.  Rather the reverse.  For every opinion expressed, there is a different framework of judgment.  Even when two or more members agree on their preference, they rarely choose the same basis for judgment.

Does this mean they are all inexperienced?  Or that angel investment is a random process, without any science?  There is little or nothing in the literature of angel investment to suggest that a scientific approach will yield a better result than a more idiosyncratic approach.  But on the other hand, it is also clear that there is one particular feature all angels would do well to consider before deciding where to invest their money.  How does the company expect them to exit?

This was the subject of an excellent Young Company Finance conference held in Edinburgh shortly after the Green Angel Syndicate pitch event, and the two could not have come together in a more timely fashion.  Is it a question you can answer about your own angel investments?  If not, feel free to contact Green Angel Syndicate or Young Company Finance to discover more.

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The content of this webpage should not be construed as financial advice. Any decision to invest should be made only on the basis of the relevant documentation for each investment. Past performance is not necessarily a guide to future performance. The value of an investment may go down as well as up and investors may not get back the full amount invested. Investments in small unquoted companies carry an above-average level of risk. These investments are highly illiquid and as such, there may not be a readily available market to sell such an investment. Green Angel Syndicate does not provide specific individual advice on the suitability of investments with regard to a potential investor's individual circumstances, risk tolerance or investment objectives and investors should seek independent financial advice if they are in any doubt whether a product is suitable for them. Please Click Here to see the full Risk Warning.

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